Privacy Policy

Unique Toy City (“we”, “us”, “our”) operates uniquetoycity.com. This policy explains what personal information we collect, why we collect it, how we use it and the choices you have. It applies to everyone who visits our website or places an order.

Who We Are

Our website address is https://uniquetoycity.com. For any privacy question or request, contact us at service@uniquetoycity.com.

Information We Collect

We collect the information you give us and information collected automatically when you use the site:

  • Order information: name, email address, shipping and billing address, phone number, and the products you buy.
  • Account information: your email address, password (stored encrypted) and order history if you create an account.
  • Payment information: processed by our payment providers (Stripe, PayPal and other gateways). We never see or store your full card number.
  • Technical information: IP address, browser type, device type, pages visited, referring URL, and cookie identifiers.
  • Communications: emails, contact-form messages, reviews and support conversations with us.

How We Use Your Information

  • To process, pack, ship and track your orders, and to send order confirmations and shipping updates.
  • To handle returns, refunds, exchanges and warranty claims.
  • To provide customer support and answer your questions.
  • To send marketing emails about new arrivals and offers — only if you have opted in, and you can unsubscribe at any time from the link in every email.
  • To measure and improve our website, products and advertising.
  • To detect and prevent fraud, abuse and chargebacks, and to comply with legal and tax obligations.

Legal Bases for Processing

Where required by law (for example under the GDPR), we rely on: performance of a contract (to fulfil your order), consent (marketing emails and non-essential cookies), legitimate interests (fraud prevention, site improvement and advertising measurement), and legal obligation (tax and accounting records).

Cookies

We use cookies and similar technologies for the following purposes:

  • Essential cookies: keep items in your cart, remember your login session and process checkout securely. These cannot be switched off without breaking the store.
  • Preference cookies: remember your language, currency and recently viewed products.
  • Analytics cookies: help us understand how visitors use the site (Google Analytics 4).
  • Advertising cookies: let us and our advertising partners (Meta, Google, TikTok) measure campaign performance and show relevant ads.

You can clear or block cookies in your browser settings at any time. Blocking essential cookies will prevent checkout from working. You can also manage advertising personalisation through your Meta and Google ad settings.

Who We Share Your Data With

We never sell your personal information. We share it only with service providers who help us run the store, and only what they need:

  • Payment processors (Stripe, PayPal) to take payment securely.
  • Shipping carriers and fulfilment partners (Australia Post, Aramex, YunExpress, 4PX, DHL eCommerce) to deliver your order.
  • Email and marketing platforms to send order updates and, if you opted in, newsletters.
  • Analytics and advertising platforms (Google, Meta) in aggregated or hashed form.
  • Fraud-prevention and IT service providers that keep the store secure.
  • Authorities where we are legally required to disclose information.

International Transfers

Our store and some of our service providers operate outside Australia. Your information may be transferred to and processed in countries including China, the United States, Singapore and the European Union. Where required, transfers are covered by standard contractual clauses or an equivalent safeguard.

How Long We Retain Your Data

  • Order records are kept for 7 years to meet tax and accounting requirements.
  • Account data is kept while your account is active, and deleted within 30 days of a deletion request.
  • Marketing data is kept until you unsubscribe, after which we keep a suppression record so we do not email you again.
  • Support emails are kept for 3 years.
  • Analytics data is retained for 14 months in anonymised form.

Your Rights

Depending on where you live, you may have the right to access, correct, delete or port your personal data, to object to or restrict certain processing, to withdraw consent, and to opt out of the sale or sharing of personal information for targeted advertising. To exercise any of these rights, email service@uniquetoycity.com from the address associated with your order or account. We respond within 30 days and will never charge a fee for a reasonable request.

Security

Our site runs over HTTPS and card details are handled entirely by PCI-DSS compliant payment providers. Passwords are stored hashed. We restrict access to personal data to staff who need it to fulfil orders or answer your questions. No system is perfectly secure, but we take these measures seriously and review them regularly.

Children

Our store is not directed to children under 16 and we do not knowingly collect their personal information. If you believe a child has provided us with personal data, contact us and we will delete it.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or the law. The revised version will be posted on this page with a new effective date. Material changes will be announced on the website or by email.

Last updated: 30 October 2026